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Fastcasual.com - Social media is now the rule rather than the exception. It certainly didn't take long for that to happen, but a significant number of restaurant operators are still trying to figure out its true value.
According to Shon Christy, founder of Eat Drink Promote, that value is simple: If a brand wants to be relevant five years from now, it needs to have a prevalent presence on social networking sites. Sixty-seven percent of people who use the Internet have a social media profile. The fastest-growing age bracket for such use is the big-spending 30 to 49 year olds. Continue
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