Do Deals still drive restaurant traffic?

Friday, 12 April 2013 11:42

Nasdaq.com - According to a new survey from market research and global information company The NPD Group, the effectiveness of deals in driving traffic to restaurants has declined considerably. NPD's foodservice market research says that compared to a year earlier, restaurants visits using a "meal deal" had declined by 3% in 2012. Some examples of deals which are currently on offer include the $1 menu from McDonald's Corp. ( MCD ) and the $10 dinner box from Pizza Hut, which is part of Yum! Brands, Inc. ( YUM ). Also, two-medium, two-topping pizzas are being offered by Domino's Pizza, Inc. ( DPZ ) for $5.99 each. One example from sit-down casual dining is Red Lobster, owned by Darden Restaurants, Inc. ( DRI ), which offers a $7.99 lunch special. Continue