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Taco Bell Subway score big in Super Bowl Ad war! |
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Tuesday, 05 February 2013 12:12 |
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nrn.com - Taco Bell and Subway, the two foodservice brands to run national, in-game commercials during Sunday’s broadcast of the Super Bowl, performed well when it was their turn to get in the game, according to research from firms DigitalCoCo and Ace Metrix.
Over the past few years, many restaurants opted to advertise before the National Football League’s championship game — as Papa John’s Pizza, McDonald’s and Pizza Hut did this year — but Taco Bell and Subway paid millions of dollars for the chance to run new 60-second and 30-second ads, respectively, during the game between the Baltimore Ravens and the San Francisco 49ers. Continue
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