Going Mobile in 2013

Think about this…What would it do to your bottom line if your current customer are coming to your establishment once a month and you can get them to come in 2 or 3 times a month for about the cost of a cup of coffee per day? Ok, so the answer is obvious, MORE MONEY! This is of course the biggest reason businesses are moving mobile. After all, what do you leave your house with? Your keys, your wallet (purse) and cell phone. Having access to your customers is now easier than ever!

A mobile app for your business can provide the highest ROI than any part of your marketing strategy. It used to be that a mobile app was only for large businesses, Today, mobile apps are affordable for small to medium sized businesses as well. The restaurant  and night club industry are leading the way, accounting for approximately 40% of mobile applications being produced for the business market.     Studies have shown that it is seven times less expensive to bring back existing customers than attracting new customers.

Restaurant and Night Club apps are being developed to foster customer loyalty and to make it easier for your current customer to recommend your business. An App, provides an easy way for customers to access information and interact with your business through features such as one touch calling, GPS directions, Fan Walls, Food Ordering and much more with just a touch of an icon on their smart phone.

Buyer beware! Companies are selling mobile apps that are really just mobile websites. Don’t get me wrong, a mobile website is an important asset to have in your mobile portfolio. After all, who wants to open a site on their phone, only to have to pinch and scroll to only get aggravated. Most people will leave your site and move on to another business! However, what most businesses are really seeking is a native app. An app that identifies their brand. Native apps can be found when shopping in the iTunes Store and Google Play Store and can be download for free. When downloaded, this business is literally in their customers pocket! One of the biggest advantages (and this is where your ROI comes into play) of a native app, is it has the ability to send out push notifications. These messages allow you to interact with your customer. Make them aware of specials, events or simply wishing them a happy holiday. Having a slow night? A push notification can instantly be sent out with a special to drive people in the doors. Native Apps also offer loyalty programs to keep your customer coming back more often. GPS Coupons, QR codes and Loyalty Cards inside your App.

Last year iPhone users download over 20 Billion Apps! Two Billion just in December alone! These are staggering numbers. It tells us that people are mobile. It is time to get your business mobile too. Adding a Mobile App to your marketing mix and reap the benefits of a high ROI.

To Learn more about Mobile APPs give us a call or visit our website!

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