Competing with the big boys using social media!

Friday, 31 August 2012 13:04

Upstart restaurant brands like Toppers Pizza and Lenny’s Sub Shops have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media. Read more: http://nrn.com/article/maximizing-value-social-media-fan#ixzz2582BBxz1